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Strategic design · User research · Prototyping · Usability testing · UI · Interaction design · UX evaluation

Berlin-based product designer, interested in the space between complex problems and simple solutions. With a continuous focus on SAAS B2B/B2C products, I have gained experience leading successful design projects within cross-functional teams. I offer end-to-end delivery - from discovery and strategic design to high-fidelity mockups.

Recent projects in focus

Untitled Database

More projects

Other portfolios


Visual Design and commercial illustration [archive]

A decade ago I was self employed at ‘Pere-Adam’ design studio in south Tel Aviv. In the course of 6 years I was fortunate enough to design and establish a visual language to music labels, fashion brands, TV series and various local businesses.

Link to Pere-Adam archive


Art and creative collaborations

Link to art website

10+ years of product and visual design for companies of all fields and sizes: